adQuadrant Executive Brief: Q32016

The pace of technological disruption over the last 10 years has changed the face of mankind forever. While the human race became utterly addicted to Facebook, Instragram, and their iPhones your business is still struggling to acquire new customers. The marketing landscape shifts so dramatically so quickly your in-house team is playing a constant game of catchup. According to Mary Meeker of the legendary venture capital firm KPCB, your marketing budget allocations are over-indexed to traditional media. For example 16% of your marketing budget is deployed into print while consumers are only spending 4% of their media consumption time on print media.